CoCo
- 2022 NEW YEAR CAMPAIGN -

CoCo Fresh Tea is one of the earliest bubble tea brands that was set down in NYC. Since this Chinese drink is increasingly popular here, I decided to make a Chinese New Year festival campaign for CoCo.

It is also a cultural celebration and exchange that allows Americans to enjoy the traditional elements and happiness of Chinese New Year in a special way.

CoCo都可茶饮是最早在纽约登陆的奶茶品牌之一，很受年轻人追捧，让奶茶这种中国特色饮品在海外流行起来。该项目为CoCo做了2022新年活动的视觉和周边设计，希望通过有趣的视觉和美味的奶茶让让海外同胞感受到弄弄的春节氛围，也让美国人以一种轻松的方式了解更多中国节庆和传统文化。